Get new customers using Internet advertisement
Advertising on the Internet represents an effective way, through which you can address potential customers. Customers who are looking for you. Look at what the Google AdWords advertisement service can do and use this modern method of advertisement.
Google.com is the most visited webpage in the World. 8 out of 10 users use it and therefore it is important to position yourself in the top places of the search results. To make yourself visible, you have two options you can choose from.
The first one is the so-called SEO, search engines optimization. It represents a long-term and financially expensive project, for which you will require professional help. The other one is to pay for advertisement - Google AdWords.
Internet advertisement - Google AdWords
Is a paid advertisement service of the Google Corporation with significant efficiency. You have probably all seen at one point or another the first results in a Google search marked by the term Advertisement. Or you have experienced video advertisement on the youtube.com webpage. However not always. The advertisement. The advertisement is displayed only when using certain keywords or videos. It depends on the demand for advertisement when searching for certain keywords on part of the businessmen.
Especially when searching for information there is enormous potential for advertisement. Do you want to be positioned on the first page instead of the fifth? Or do you want to be the very first one? All you need to do is create an advertisement campaign and recharge your credit. Google will take care of the rest.
Benefits of the Google AdWords advertisements
- you pay only for clicks on your advertisement,
- you can choose your maximum daily budget (there is no minimum set)
- the advertisement can be displayed only during certain days and hours,
- the advertisement can be displayed only to users in a certain geographic region (e.g. in your county),
- the advertisement works correctly on all types of mobile devices (tablets, cellphones),
- you can choose from several formats of advertisement,
- a tool for keywords management is available,
- detailed statistics are available,
- possibility to tie it to the Google Analytics service,
- free phone support and a large number of materials to study,
- bonus of 75 € for new clients (it is necessary to spend at least 25 € to get the bonus),
- Google AdWords format of Internet advertisement.
The Google AdWords service does not provide only the classic, sometimes even boring text advertisement. Contrary to the competition solutions you have several options at your disposal. Each has its pros and cons. We therefore recommend trying out several formats or using their combination.
You can chose from the following possibilities:
- text advertisement in the search engine and partner webpages,
- picture advertisement in the search engine and partner webpages,
- video advertisement on youtube.com,
- advertisement in Google maps (the address of your company).
- Within the search engine the advertisement can be displayed above the search results, below the results or on the right side of the google.com webpage.
About the Author
I have working experience ranging from start ups to corporate fortune 500 companies (CBRE) I combine an analytical mindset with a creative, out-of-the box way of thinking. I have worked for Lion&Lion (major digital agency in southeast Asia) where I was part of the Marketing and Facebook Advertisment teams. Helped a lot of start ups for fun mainly with business and marketing plans, market research and branding.