Three SEO Mistakes Everyone Makes

Are you unintentionally harming your site?
Is your SEO strategy producing the results you want? If you want to increase your brand exposure, attract qualified leads, and convert them into customers, optimizing your site can help you accomplish all of those goals – but only with a deliberate approach.
It’s an ongoing process, and one that involves many different variables depending on your industry and business model. But if your strategy isn’t helping you meet your goals, it could be due to one of the following common mistakes:
Keyword gaps
When you first started doing SEO, you (or your agency) had to select keywords to incorporate throughout your site. These likely included words and phrases related to your industry, products, and location.
These keywords may have been appropriate at the time, but if it’s been more than a few months since you chose them, there could be some major gaps in the keywords you use. Industry trends shift over time, as do consumers’ search habits. If you don’t adjust your SEO strategy accordingly, your traffic and sales could suffer.
Thankfully, identifying and adjusting to these gaps doesn’t have to be a difficult process. Check out our guide to keyword research for more information on how you can select the right terms for your SEO strategy.
Thin content
A few years ago, site owners could easily rank well for certain keywords by using them as many times as possible on a page. But as search engines picked up on this trend, they revised their algorithms to focus more on the quality of the results they provided their users.
Now, pages that are filled with keywords and provide little to no value to visitors are considered “thin content,” and can actually harm your chances of ranking well. So if you have pages on your site that serve no purpose other than attracting traffic for specific searches, it’s time to make some changes.
Of course, optimization is still extremely important. But instead of creating pages for the sake of optimization, spend the time to create content that is valuable to your potential customers.
Focusing on search engines
This may sound counterintuitive (after all, it’s called “search engine optimization”), but your primary focus when doing SEO shouldn’t be search engines. Instead, shift your focus to potential customers and provide them with a great site experience.
Search engines’ primary goal is to deliver the best possible results to their users. And considering that their users are human – not computers – the “best possible results” are genuinely useful and informative content.
As you select your keywords, incorporate them throughout your site, and create content, think about whether or not your additions are genuinely useful to potential customers. And if the answer is no, it’s time to go back to the drawing board.
Does your SEO strategy have room for improvement?
Creating a strong SEO strategy can be challenging, and so can the ongoing maintenance that’s required to be successful. So if you aren’t seeing the results you want from SEO, one of the mistakes above may be to blame. And if you have them under control, check out this blog postwith 8 other common issues.
If you’re still unsure of how your strategy could be improved – or if you don’t yet have a strategy in place – feel free to respond to this email or give me a call! I’d be more than happy to discuss your company’s SEO challenges.
About the Author
I have working experience ranging from start ups to corporate fortune 500 companies (CBRE) I combine an analytical mindset with a creative, out-of-the box way of thinking. I have worked for Lion&Lion (major digital agency in southeast Asia) where I was part of the Marketing and Facebook Advertisment teams. Helped a lot of start ups for fun mainly with business and marketing plans, market research and branding.
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