3 Ways How to Increase Your Business Sales

When it comes to running a business, sales are a key measure of success and profitability. A continuous drive to boost sales as high as possible should be at or near the top of a successful business's priorities. Businesses have many options when it comes to increasing sales - promoting the business or product itself, using upselling techniques, and employing efficiency-boosting strategies are all methods smart businesses use to raise their sales as high as possible. See Step 1 below to get started.

1. Advertise. If your customers don't know about your business, you won't be able to sell to them. When a potential customer is preparing to make a purchase, s/he is more likely to visit business s/he already knows about, rather than simply looking one up online or in the phone book. Though the internet has changed the process an average consumer uses to find a business by making it easy to quickly obtain pertinent information, reviews, and so on, advertisements still play a big role in fostering awareness of ya
2. Offer (and publicize) special deals and discounts. Customers love great deals, so special one-time offers are a great way to raise your sales in the short term. However, to take full advantage of the sales "spike" a special deal can provide, make sure as many people know about it as possible. This may mean mentioning upcoming deals to your business's customers, distributing flyers or handouts, paying for advertisements, or more. Balance the costs of publicizing your deal with the benefits you're likely to gain from it. Below are just a few ideas for deals you may want to run:
   • Flat or percentage price cuts for certain products (e.g. $20 off all microwaves)
   • Percent discounts for purchases over a certain price (e.g. 10% off on purchases over $70)
3. Make the process of buying your products a safer bet (and publicize this).Customers are more likely to buy from you if they're confident that their money won't be going to waste. Demonstrate confidence in the quality of your products by "insuring" the customer's purchase with any number of strategies - a few are listed below. Whichever you choose, remember that it's important for your customer to be aware of these policies for you to benefit from them, so be sure to promote and publicize them. You may want to:
   • Offer a money-back warranty
   • Have a generous return program
    

   Build a presence in the community. One great way to build positive recognition for your business (especially if it's a small business) is to become an active player in the community. Look for opportunities to promote your brand by sponsoring or underwriting local events and charitable causes or by participating in gatherings and festivals. As an added bonus, you may even have a chance to sell your products at the events you participate in. Below are some of the types of events and organizations you may want to be on the lookout for:

   • Charitable causes (dinners, auctions, fundraisers, etc.)
   • Non-profits with a large potential audience (college radio stations, etc.)
   • Local entertainment venues or organizations (community theaters, sports teams, etc.)

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