Use these steps for more effective social campaigns. The key to any social media strategy is to create an experience your audience can participate in with you.
STEP 1
Get support of management stakeholders.
- Only 52% of executives are engaged and aligned with social media strategy.
Action step: chart a clear path showing how social media tracks to overall business objectives.
STEP 2
Set your target audience in alignment with business goals.
- 67% of marketers identify audience identification and targeting as a top need.
Action step: create a buyer persona to get a clear understanding of your audience.
STEP 3
Listen to what your audience has to say on Social Media.
- Social Media isn´t just about interacting with your customers. It´s also a vehicle to stay on top of the conversations around your brand and your industry. Devote more time to listening in.
- 79% of social media marketers say they monitor social media for mentions of their business several times a week.
- 73% of social media marketers say they monitor social media for industry conversations several times a week.
Action step: use a professional listening tool like Eventifier and choose hashtags wisely to gain insight on content, communities and influencers.
STEP 4
Plan your social media objectives.
- 10% of business surveyed can tell if social media campaigns resulted in revenue growth.
Action step: focus on few metrics that are practical to deliver with impact.
STEP 5
Measure performance & make adjustments to your system.
- While 97% of marketers use social media...only 37% are able to measure ROI.
My name is Lissa Anderson I am a full time SEO consultant. I've been doing freelancing,web development,web designing & internet marketing stuff for more than 8 years. Now I am affiliate with one of the world’s largest online advertising company.
I´m offering SEO and SocialMedia Services here on my website too.