Content Marketing Basics

04/01/2015 15:55


What is content marketing? - Storytelling that communicates a brand effectively using today's digital media to reach the market.

90% of B2B marketers use content marketing to grow their business.
Is content marketing right for your business?
The question you need to ask is: What is the best approach to get started.

Tips for Content Marketing

Define and understand your audience. Define their interests, needs, influences, etc.
Have goals. Align the message and media to your objectives. i.e., grow brand awareness, generate leads, etc.
Start telling the story. Make the story relevant and resourceful. Design the media to be sharable and searchable.
Don't let writers block stop you. You don't have to be creative or an expert to develop content. You don't have to represent a sexy brand to share online via social media.
Consider curation. By collecting, sorting, and aligning information, your content, can attract links and build awareness.
Got writers block? It happens to everyone. You don't have to be creative or an expert to develop content. You don't have to represent a sexy brand.

Ways to curate content:


  • Aggregate - compile content into a single location.
  • Simplify - break down complex content into key points.
  • Elevate - tie a number of small concepts to a larger theme.
  • Mashup - find content from a variety of sources for a single message.
  • Timeline - review shifts of trends and topics for benchmarking.

Use social media to help reach your market. Make content easily available using social tools like Facebook, Twitter, PInterest, LinkedIn.
Win with content marketing:

Track your content regularly. - Measure the number of visits, referrals, links of your content and the number of likes, comments, RTs, follows on your social tools.



Portrait of a Content Marketer - More than a Marketer!


A scientist's analytical mind

A content marketer is part scientist. Experimentation and mining data for insight are a big part of processes that can always be improved. From landing pages to PPC campaigns, nothing is proven until it's tested. And they're always testing, testing, testing!

A copywriter's left-hand

Content marketers teach, engage, and persuade with words in a variety of channels. They need a strong grasp of language to write engaging content that stands out in a crowd and positions their company in a positive light.

A developer's right hand

A little code and UX know-how never hurt a content marketer. Basic HTML and CSS as well as an understanding of various marketing software ecosystems, can help a content marketer get more stuff done on their own.

A graphic designer's eye

Photoshop pro or not, they need an eye for visuals. Content marketers need to have the aesthetic sense to contribute videos, infographics and slideshows to content marketing.

An artist's creative intuition

They need the instincts to recognize good ideas and an innate understanding of how people think. They're constantly finding new ways to create content that resonates with their audience.

An SEO expert's nose

Google is a maze to navigate and content marketers know how to smell their way through search engine algorithms to move their content up in the ranks.

A journalist's investigative skills

They know how to conduct research, seek new opportunities and unearth the bigger story. They follow developing trends to deliver relevant information to their audiences, always making sure it's grounded in fact.

A coach's leadership

Content marketers dictate strategies and document their performance. They execute different plays and improvise as the game changes.

A marathon runner's legs

Content marketing is a marathon. These marketers are in it for the long-run. They need the endurance and the speed to last, as well as the willpower to push on under pressure. Even when its an uphill struggle they know how to keep the finish line in mind.

A philanthropist's heart

Content marketers give the gist of content--freely. Content marketing is built on generosity and they need to publish altruistic content to establish their brands authority by helping their audiences.

Your customer's shoes

Content marketers have to walk a mile in their customers shoes. Empathy is key to figuring out a buyer persona's motivations and pain points. But that doesn't mean you should steal their shoes!

An investor's inspiration

A lot of creating, innovating, and brainstorming means a lot of time playing with concepts and ideas to make them work. Inspiration won't always find them, so they need to know how to get the ball rolling and do their job in the hardest of times.

A community manager's ears

They listen to their audiences and find ways to reach out to them and join the conversation. Social media is the content 




About the Author:

My name is Lissa Anderson I am a full time SEO consultant. I've been doing freelancing,web development,web designing & internet marketing stuff for more than 8 years. Now I am affiliate with one of the world’s largest online advertising company. 
I´m offering SEO and SocialMedia Services here on my website too.