Here are some things I already believe need to happen:
a) The initial copy needs to be catchy
b) I want to make the "November Promotions" section 2 columns w/ the right column being an opt-in form.
Also,
1) Does my menu take up too much room?
2) To people who are complete n00bs in my niche - do you get our value proposition?
3) Nitpick wherever possible. This site has been profitable for me so far, but I know it can do much better 
Website is middlepair(dot)com.
Thank you all in advance!
Just my first thoughts:
1. Text in front of cards is not readable
2. Picture quality of cards is bad (pixelated)
3. Why don't you show people who are actually having fun, PLAYING POKER
? Buy this image, for example:Young people have a good time in casino by FotolEdhar, Royalty free stock photos #62440864 on Fotolia.com
4. The style, the presentation, the icons: it doesn't look like fun! I feel as if I'm viewing a website selling some sort of "boost your efficiency" product or service.
Furthermore, but this is more a matter of personal taste:
5. I think the hero image is way too big
6. The page goes on and on.. it feels too long
Last but not least: don't try to convert me into a lead right at the start of the page! I just got there, I want to explore, get to know more, read a testimonial or two, before even thinking about engaging.
Best of luck and keep us posted!!
What made a huge difference in your CRO?
No, I am curious to learn what made a big impact on your lead generation. What doubled the amount of sign ups? Which setting, technique or set-up tripled the engagement?
Hope to read some great success stories here!
