The BlogConomy

26/12/2014 15:42
Blogging statistics
  • 6,7 million people blog on blogging sites and 12 million people blog via social networks.
  • The leading blogging site in the US is Blogger, which has over 46 million unique visitors each month.
  • 23% of internet time is spent on blogs and social networks
  • 77%of internet users read blogs
  • 53,3% of bloggers are 21 to 35-year-olds.
  • The majority of bloggers are women.
Why blogging is good for your business
  • Small businesses with logs generate 126% more leads.
  • Interesting content is one of the top 3 reasons people follow brands on social media.
  • 81% of US consumers trust advice and information from blogs.
  • Companies that blog have 97% more inbound links.
  • B2B marketers using blogs generate 67% more leads.
  • Websites with blogs have 434% more indexed pages.
  • Websites with blogs have 97% more indexed links.
  • 61% of US Consumers have made a purchase based on a blog post.
  • 37% of marketers believe blogs are the most important type of content marketing.
  • 90% of consumers find customer content useful.
  • 60%of consumers feel a company’s positivity after reading the site.
  • 82% of consumers enjoy reading relevant content from brands.
The Five Types of Bloggers
  1. The Part-Time Professional - users blogging to supplement income
  2. The Hobbyist - blogs for fun and doesn’t earn an income. Mostly blogs personal musings. 60% spend less than three hours a week blogging.
  3. The Full-Time Professional - blogs as a full-time job.
  4. The Corporate - blogs as a part of their full-time job or full time for an organization. Makes up 8% of blogs.
  5. The Entrepreneur - blogs for a company they own. Makes up 13% of blogs.
The Evolution of Blogging
1997 - The term "blog" was coined in 1997, when John Barger called his site a "weblog"
2001 - Niche blogs such as Mashable and TechCrunch brought blogging to the mainstream in the 21st century.
Now - Today, news blogs rival mainstream media. Social media has made blogging more interactional.
How much do bloggers earn?
14% of Bloggers earn a salary through blogging.
Most Common ways to Generate revenue - display ads, affiliate marketing links, search ads
Ways to Earn Money Through Blogging
Advertising Banners - advertisers pay or a banner to be displayed.
CPM Advertising - advertisers pay for each time an advertisement is seen.
Pay Per Click - advertisers pay for each click on their advertisement.
Affiliate Sales - a portion of sales of recommend items goes to the blogger.
Tips and Tricks
  1. Get a good domain name.
  2. Use a cheap and reliable web hosting solution.
  3. Choose the advertising that is right for your blog.
  4. Use affiliate programs to sell others products.
  5. Market your services to readers.
  6. Use your blog to deepen existing customer relations.
  7. Write quality content.
  8. Use SEO techniques to attract visitors to your blog.
About the Author:

My name is Lissa Anderson I am a full time SEO consultant. I've been doing freelancing,web development,web designing & internet marketing stuff for more than 8 years. Now I am affiliate with one of the world’s largest online advertising company. 
I´m offering SEO and SocialMedia Services here on my website too.