What Google Algorithm Updates mean for SEO

A trip to the Google ZOO.
Keeping track of all Google´s algorithm updates can feel like visiting a zoo where they´re always moving the penguin exhibit. Even the most experienced SEO masters can get a little lost. Here is a roadmap to a few of the biggest updates in recent years - plus tips on how to adjust your route accordingly.
3 Major Updates

1. Panda/Farmer
Scope of the change

-Targeted content farms and pages with high ad-to-content ratios.
- Impacted up to 12% of search results
Why the name?
Named after a Google engineer who was key to the update, Navneet Panda
2. Penguin
Scope of the change
- Adjusted for spam factors, such as keyword stuffing
- About 3,1% of queries in English were affected
Why the name?
Some speculate it´s named after the Batman supervillain.
3. Hummingbird
It was announced about a month later - few had even noticed the change
Scope of the change
- A "brand new engine,"
 though it still integrates pieces of old algorithms
- Impacts 90% of searches
Why the name?
Because it´s "precise and fast"
1. Avoid unnatural links, which are targeted by Penguin 2.1
2. Clean up your link profile aggressively
3. Avoid exact match anchor links (CLICK HERE
4. Blog links wihout no-follow tags can imply you´re gaming links
5. Clean up spammy directories, even old ones!


Search results still reward high-quality, original content, perhaps more than even before.
About me:

My name is Lissa Anderson I am a full time SEO consultant. I've been doing freelancing,web development,web designing & internet marketing stuff for more than 8 years. Now I am affiliate with one of the world’s largest online advertising company. 
I´m offering SEO and SocialMedia Services here on my website too.